Edwin van Gelder is an independent graphic designer based in Amsterdam, the Netherlands. After graduating from the Utrecht School of the Arts in 2005, Van Gelder founded Mainstudio, which creates projects that derive from the intersection of art, architecture and fashion – as publications, digital media, and visual identities. Mainstudio’s projects are characterized by their content driven editorial approach, which is guided by their typography. The studio embeds inventive printing techniques within traditional media, and explores innovative interaction design within its digital media output. An imaginative art direction approach is the essential foundation of Mainstudio.